Times Square saw the huge fanfare around opening the Pop Tart shop, called Pop-Tarts World, just this week. A Pop-Tart vending machine, Pop-Tarts café, and Pop-Tarts build-your-own counter are all featured. At $ 1,000 per square foot, Times Square rent is a huge investment for the business, which has not yet decided whether the Pop-Tart shop is going to be a permanent fixture.
What is inside the Pop-Tarts store
There is just a little bit of anything offered up at the Pop-Tarts World. The cafe at Pop-Tarts World serves up Pop-Tarts sandwiches, Pop-Tarts-covered celery, even Pop-Tarts topped cinnamon rolls. A vending machine stocked with 23 Pop-Tarts flavors allows customers to create their own pack of Pop-Tarts, at $ 1 per pastry. Finally, the build-your-own Pop-Tarts bar lets you create just about any Pop-Tarts topping and flavor that you can think of.
Brand visibility is the goal of the Pop-Tarts store
Kellogg’s determined to open the Pop-Tarts store in Times Square because they feel it is a “mature brand”. The breakfast bar pastry has seen relatively flat sales for the last few years. Pop-Tarts sold $ 481 million worth of the pastries in 2009.
Making your own Pop-Tarts
You do not have to be in the vicinity of Times Square to get customized Pop-Tarts. It is healthier and cheaper to make Pop-Tarts at home. Homemade Pop-Tarts can be made without the high fructose corn syrup and for under 20 cents worth of ingredients per pastry. Combine 2 cups flour with 1 tablespoon sugar, 1 teaspoon salt, 1 cup butter, 1 egg and 2 tablespoons milk. Roll out the dough and cut rectangles. On half of the rectangles, spread anything from chocolate to jam. Use the other half of the dough to top off the filling, and seal it by pressing a fork around the edges. Refrigerate the dough while you pre-heat the oven to 350, and then bake for 20 to 25 minutes.
